Nova porcelain was founded in the Ceramic Capital of China, Liling,Hunan province, in 2002. Nova porcelain was
invested in Liling, and then became a group-management model industrial company, relying on independent
innovation, having a set of high-quality ceramic products development, design, production and sales.
Now we process five sub-factories of manufacturing, which locate in Liling-Hunan and Chaozhou-Guangdong
province. Nova porcelain also owns two high-temperature ceramic firing kilns, a new bone china kiln，two stoneware
kilns, two shuttle kilns and two decoration kilns. Our daily output is up to 120,000Pcs.
Our company has formed a relatively complete industrial chain. All departments and sub-factories co-operate well
and closely. Nova’s managers have devoted a great deal of effort to developing our company.
The Management of Corporate Culture:
Since the establishment of our company, Nova has its own brand design. We have hired Japanese and German
famous CI designer to design our brands. Nova porcelain gets acceptance by the market after the formal launch of
"Nova", which is a western brand within eastern charm. It was famous in the spring and autumn exhibitions in
Frankfurt, Germany and the Chinese Export Commodities Fair, becoming a well-known brand in ceramic industry.
Especially in overseas markets, Nova is one of the leaders of Chinese Ceramics.
The Innovation of Production Technology:
The ceramic decorating of Nova can date back to the middle 20th century, which is a combination of traditional
handicraft and modern high-tech, processing three firing practice. The ceramic decorating of Nova not only fills the
black of domestic ceramic decorating technology, but also makes Nova develop a unique product style.
The Product Sales:
Nova started in household china sales. With high-quality product, unique design, the sales of Nova have been on a
steadily rising trend. With the rapid development of domestic economics, developing domestic market is one of the
most important strategic objectives of Nova. Nova have taken a lot of measures in order to achieve the goal of
avoiding pollution. Firstly, we have replaced coal with nature gas as the energy resource of firing. We also use modern
kilns that can control firing temperature and reuse the combustion flue gas. By using modern kilns, the utilization of
heat has greatly improved, while the consumption of fuel has greatly reduced. Secondly, Nova porcelain has spent huge
money purchasing a variety of advanced equipments which can collect remaining materials, completely recycle
remaining materials and reduce and ensure the use of raw materials. We use completely closed tunnels for material
transportation which can reduce dust pollution. The failed productions during the producing process can be completely
recycled, and then be regrind, pulped into mud and power for reusing, greatly reduced pollution in the whole process.
Blazing new trails and forging ahead is Nova’s persistent pursuit. Nova will continue to work with tireless efforts to
revitalize China’s ceramics and create China’s first-class ceramic brand.